What is Community Branding & Wayfinding? A Tool for your Downtown
Does your town or city have a sense of arrival or a distinctive sense of place?
And what image does your community want to visually and thematically shape and position?
Across the Commonwealth of Massachusetts, these questions are being asked by communities wanting to long-term
enhance and invigorate their town center or downtown with increased residents, commerce and tourism.
Underscoring a pride of place, both the public and private sectors are seeing the benefit of making resources available
to build up a civic brand and identity while reinforcing it with better signage, wayfinding elements and related social media.
MDI consultant Mark Favermann of Favermann Design will use interactive exercises and in-depth presentations to
illustrate the various elements that enable branding and wayfinding. Best practices will be stressed in regard to community
image building, descriptive logo or logotype creation, wayfinding structures, appropriate fonts, letter size, colors and fabrication
methods. As these elements are part of the streetscape, they will be visually and organizationally presented in the context of
a holistic approach to street furniture, street hardware, social media and even public art.
Case studies of many Massachusetts communities will be presented along with current approaches to digital wayfinding and
the use of public art as orientational cues and strategic placemaking elements.
This workshop will include current tools and best practices to enable participants to plan for projects and programs in their own communities.
Where: The UMASS Center at Springfield
1500 Main Street2nd Floor Mezzanine Level
Springfield, MA 01103
March 7, 2018, 9:00 AM – 2:30 PM
There is no cost to attend this workshop. A light lunch will be served.