Think Blue Massachusetts Coalition Membership
The Think Blue Coalition is an ad-hoc committee of 24 organizations formed to develop an effective campaign to address water pollution from stormwater runoff. Originally formed in 2006 by the Massachusetts Bays Estuary Program, the Think Blue campaign developed a marketing campaign centered around the “Think Blue” brand. Public outreach materials developed as part of the campaign are available to coalition members. More information about the coalition can be viewed on their website at www.ThinkAgainThinkBlue.org.
The campaign is primarily focused on coastal zone of the greater Boston area with the intention of bringing the campaign statewide. The Connecticut River Cleanup Committee and the Connecticut River watershed are the first region to become a member of the coalition outside of the Boston area. Because of this, PVPC has spent time some time working with the coalition to tailor outreach materials to the water resources of western Massachusetts and nine communities of the Stormwater Committee. This effort has successfully resulted in the coalition renaming the coalition as Think Blue Massachusetts to better meet the needs of all intended partners and regions of the state. Other Think Blue outreach materials that are under redesigned for the Connecticut River watershed for release as part of the Spring 2007:
Poster size PSAs about reducing fertilizer use, picking up pet waste, and picking up cigarette butts
30 second radio PSA
60 second television PSA
Portable display for public events
Newspaper
Daily Hampshire Gazette, The Summit – serving Easthampton, Southampton and Westhampton, September 14, 2006 – Fertilizer PSA
Turley Publications
9/14/06 – Pet Waste PSA
9/21/06 – Leaking Oil PSA
9/28/06 – Fertilizer PSAChicopee Register, Holyoke Sun, Ludlow Register, Agawam Advertiser, The Sentinel (Granby), South Hadley Reminder
Springfield Republican, Holyoke Plus Section, 10/25/06 “Girl Scouts Paint the Town”
Daily Hampshire Gazette, 10/2/06, “Valley Groups Press Clean-Water Campaign”
Press Releases:
9/7/06 “Think Blue” Stormwater Campaign Targets Connecticut River Watershed9/27/06 Granby Girl Scouts Assisting Public Outreach Efforts
WGBY Public Television
4 – 15 second spots; Aired for 13 weeks in September – November 2006
Negotiated contract to air 60 second Think Blue PSA during primetime in April, May and June 2007. PSA will overlap and be tied to radio PSA that will be airing during same period.
Radio
Purchased 8 week programming with Clear Channel Radio
30 commercials per week
Program to air April – May 2007
10 spots from 6am-7pm M-F
10 spots 6am -12 midnight Sun-Sat
Package cost $2,800
5 Radio Stations:
Zone 640 Sports Radio
WHYN Mix 93.1
KIX 97.9
WHYN News Talk 560
WRNX 100.9 FM
Public Presentations
Longmeadow Rotary Club - August 21, 2006
Chicopee Rotary Club – March 19, 2007 (scheduled)
Scheduling under way at one civic/business organization per member community
